Elegant wayfinding for the British department store Selfridges & Co’s new flagship store by Cartlidge Levene. This sleek white system uses thin silhouettes, rounded corners and gloss finishes to capture the upscale and contemporary feel of this high-end brand.
This is a great example of how to deconstruct and transform the vocabulary of a brand by remixing its existing 2d forms in a 3d space. This great blade sign is a molded seamless extrusion based on a piece of the “wheat sheaf logo” for the Australian trustee and executor service company, Public Trustee.
Great Park signage for the Metropolitan Parks of Barcelona by Clase BCN and Salva Fabregas. This iconic yellow system stands out in the green park setting to provide a consistent look for the regions network of urban parks. The design uses a strict formula: “the same material, the same design, the same finish, the same type and the same simple layout” to create a system with an unified modern feel.