Fabulous slanted individually mounted hotel identity signage for The Darling Hotel, in Sydney, Australia. This system uses a custom font created just for the hotel by Moon Group out of Sydney. A great example of how powerful font design and attention to letterforms can be when used smartly in the built environment.
Striking and memorable retail identity for the fashion brand Fred Perry by Buckley Gray Yeoman in London. An inspired use of perspective and sight lines that stays true to the brand while transforming the space into a dynamic customer experience.