Fantastic street signage system by SOM for a new civic district development in Beijing. This sleek system uses a bold frame element to tie all the components together from signage and advertising, to street furniture. This form makes a bold statement to brand the district and elevate the spaces.
From SOM: “Beijing Finance Street introduces a new model of mixed-use development to China, one that signals the region’s rising global prominence with its unique blend of commercial, residential, retail, entertainment, and open space.”
Civic, Freestanding Wayfinding, Metal Cabinet See more posts like this one: advertising, China, Map, street furniture
